.promotion-story{background:#f3f1ed;color:#171717}.promotion-story .bm-heading{grid-template-columns:7fr 4fr;gap:8.333%}.promotion-story .bm-heading>p{color:#77716b}.pf-track{height:5200px;position:relative}.pf-sticky{position:sticky;top:var(--pf-top,100px)}.pf-canvas{position:relative;padding:34px 0 16px}.pf-columns{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:60px;position:relative;z-index:2}.pf-column{min-width:0;opacity:.22;transition:opacity .5s;--pf-light:0}.pf-column.is-reached{opacity:.6}.pf-column.is-current{opacity:1}.pf-column-head{height:82px}.pf-column-head>span{display:block;font-size:11px;color:#9a8c7e;margin-bottom:12px}.pf-column-head h3{font-size:clamp(17px,1.5vw,26px);font-weight:400;letter-spacing:-.02em;line-height:1.2}.pf-column-head p{font-size:12px;margin-top:8px;color:#92877c;line-height:1.4}.pf-visual{height:235px;position:relative;display:flex;flex-direction:column;justify-content:center}.pf-sources{gap:16px}.pf-source{display:flex;gap:14px;align-items:center;border:1px solid #d8d0c5;border-radius:50px;min-height:55px;padding:0 17px;background:#f8f6f2;transition:border-color .3s,background .3s,box-shadow .3s}.pf-source>span{width:27px;font-size:23px;color:#a29487}.pf-source strong{font-size:18px;font-weight:400}.pf-source>i{width:6px;height:6px;border-radius:50%;background:#c5b9ab;margin-left:auto}.pf-column.is-current .pf-source{border-color:#ed9573;box-shadow:0 0 24px #ff5a2b0e;background:#fff9f3}.pf-column.is-reached .pf-source>i{background:#ff5a2b;box-shadow:0 0 12px #ff5a2b66}.pf-converters{align-items:center;gap:12px}.pf-converter{display:flex;align-items:center;justify-content:center;gap:10px;border:1px solid #cfc5b8;border-radius:60px;width:100%;min-height:79px;background:#f6f3ed;transition:background .4s,border-color .4s,box-shadow .4s}.pf-converter svg{width:42px;height:42px;fill:none;stroke:#a79787;stroke-width:1.5}.pf-converter strong{font-weight:400;font-size:20px}.pf-column.is-current .pf-converter{border-color:#ef8d68;background:#fff5eb;box-shadow:0 0 36px #ff5a2b12}.pf-column.is-current .pf-converter svg{stroke:#e05d33}.pf-converter-caption{font-size:10px;color:#95877b;line-height:1.4;text-align:center;position:absolute;bottom:0;left:0;width:100%}.pf-bottom{margin-top:24px;min-height:73px}.pf-bottom>strong{display:flex;align-items:baseline;gap:9px;font-size:clamp(32px,3.4vw,64px);font-weight:400;line-height:1;letter-spacing:-.025em;font-variant-numeric:tabular-nums;white-space:nowrap}.pf-bottom>span,.pf-sales div>span{display:block;color:#938779;font-size:12px;margin-top:13px}.pf-bottom strong small{font-size:13px;letter-spacing:0;white-space:nowrap}.pf-bottom strong i{font-size:22px;color:#baa997;font-style:normal}.pf-before{color:#b9afa3}.pf-column.is-current .pf-bottom strong{color:#df582c}.pf-lead-dots{display:grid;grid-template-columns:repeat(6,1fr);gap:12px;width:100%;padding:0 10px}.pf-lead-dots i{display:block;aspect-ratio:1;border-radius:50%;background:#e3ddd3;transform:scale(.72);transition:background .3s,box-shadow .3s,transform .3s}.pf-lead-dots i.is-lit{background:#ed7348;box-shadow:0 0 16px #ff5a2b25;transform:scale(1)}.pf-crm-route{display:flex;justify-content:space-between;align-items:center;font-size:11px;margin-top:24px;color:#a79a8c;gap:5px}.pf-crm-route i{font-style:normal}.pf-crm-route>span.is-lit{color:#d9582e}.pf-sales{display:flex;align-items:flex-start;gap:12px;justify-content:space-between}.pf-sales strong{font-size:clamp(32px,3vw,58px);font-weight:400;font-variant-numeric:tabular-nums;line-height:1;letter-spacing:-.025em}.pf-sales>i{font-style:normal;font-size:20px;color:#b8a691;padding-top:10px}.pf-analytics{justify-content:flex-end;padding-bottom:28px}.pf-chart{width:100%;height:145px;overflow:visible}.pf-chart-grid{fill:none;stroke:#d9cec0;stroke-dasharray:2 6}.pf-uplift{font-size:12px;color:#af9783;align-self:flex-end;position:absolute;top:16px}.pf-column.is-current .pf-uplift{color:#e05d33}.pf-links{position:absolute;inset:0;width:100%;height:100%;pointer-events:none;z-index:1;overflow:visible}.pf-wire{fill:none;stroke:#dcd2c5;stroke-width:1.5}.pf-wire-active{fill:none;stroke:#ff5a2b;stroke-width:2;stroke-linecap:round;stroke-dasharray:1;stroke-dashoffset:calc(1 - var(--wire,0));filter:drop-shadow(0 0 5px #ff5a2b33)}.pf-wire-dot{fill:#ff5a2b;filter:drop-shadow(0 0 5px #ff5a2b77)}.pf-return{position:relative;height:51px;margin-top:20px}.pf-return svg{width:100%;height:30px;overflow:visible}.pf-return-base{fill:none;stroke:#d9cec0;stroke-width:1}.pf-return-active{fill:none;stroke:#ff5a2b;stroke-width:1.5;stroke-dasharray:1;stroke-dashoffset:calc(1 - var(--pf-return,0));filter:drop-shadow(0 0 4px #ff5a2b33)}.pf-return-head{fill:none;stroke:#ff5a2b;stroke-width:1.5;opacity:var(--pf-return,0)}.pf-return>span{position:absolute;left:50%;top:13px;transform:translateX(-50%);padding:0 18px;background:#f3f1ed;font-size:11px;color:#a89582;white-space:nowrap}.pf-controls{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid #d6cbbf;margin-top:16px}.pf-controls button{border:0;border-bottom:2px solid transparent;background:none;padding:15px 0;text-align:left;font:inherit;font-size:13px;color:#aa9d8e;cursor:pointer}.pf-controls button span{font-size:10px;margin-right:12px;color:#ba9d87}.pf-controls button[aria-pressed=true]{color:#24201c;border-bottom-color:#ff5a2b}.pf-explanation{display:flex;justify-content:space-between;gap:20px;margin-top:15px;font-size:13px;line-height:1.5}.pf-explanation p{min-height:20px}.pf-explanation a{white-space:nowrap;color:#8e7762}.pf-model-note{font-size:9px;color:#a79b8d;line-height:1.5;margin-top:14px}.pf-controls button:focus-visible{outline:2px solid #ff5a2b;outline-offset:3px}
@media(min-width:1500px){.pf-visual{height:280px}.pf-source{min-height:65px}.pf-source strong{font-size:23px}.pf-converter{min-height:95px}.pf-converter strong{font-size:25px}.pf-lead-dots{gap:18px;padding:0 18px}.pf-chart{height:180px}.pf-column-head p{font-size:14px}.pf-converter-caption,.pf-crm-route{font-size:12px}}
@media(max-height:800px) and (min-width:901px){.pf-canvas{padding-top:15px;padding-bottom:0}.pf-visual{height:190px}.pf-column-head{height:70px}.pf-column-head>span{margin-bottom:8px}.pf-source{min-height:45px}.pf-sources{gap:12px}.pf-converter{min-height:65px}.pf-lead-dots{gap:9px}.pf-converter-caption{font-size:9px}.pf-chart{height:125px}.pf-bottom{margin-top:15px;min-height:66px}.pf-return{margin-top:7px;height:38px}.pf-controls{margin-top:9px}.pf-controls button{padding:10px 0}.pf-explanation{margin-top:8px;font-size:11px}.pf-model-note{margin-top:8px;font-size:8px}}
@media(max-width:1100px) and (min-width:901px){.pf-columns{gap:36px}.pf-source{padding:0 12px;gap:6px}.pf-source strong{font-size:15px}.pf-converter strong{font-size:17px}.pf-converter svg{width:32px}.pf-crm-route{font-size:9px}.pf-bottom strong,.pf-sales strong{font-size:30px}.pf-bottom>span{font-size:10px}}
@media(max-width:900px){.promotion-story .bm-heading{grid-template-columns:1fr;gap:20px}.pf-track{height:auto}.pf-sticky{position:relative;top:0!important}.pf-columns{grid-template-columns:1fr;gap:80px}.pf-column{width:100%;max-width:400px;margin:auto;scroll-margin-top:var(--pf-top,100px)}.pf-column-head{height:auto;margin-bottom:20px}.pf-column-head h3{font-size:28px}.pf-column-head p{font-size:13px}.pf-column-head>span{font-size:12px}.pf-column:not(:last-child):after{content:'↓';position:absolute;left:50%;margin-top:21px;color:#e76d40;font-size:28px}.pf-visual{height:215px}.pf-source strong{font-size:23px}.pf-source{min-height:57px}.pf-converter{min-height:81px}.pf-converter strong{font-size:23px}.pf-lead-dots{gap:14px;padding:0 15px}.pf-crm-route{font-size:13px}.pf-bottom>strong,.pf-sales strong{font-size:52px}.pf-bottom>span,.pf-sales div>span{font-size:13px}.pf-converter-caption{font-size:11px}.pf-bottom{margin-top:20px}.pf-chart{height:155px}.pf-links{display:none}.pf-return{margin-top:35px;height:36px}.pf-return svg{display:none}.pf-return>span{font-size:10px}.pf-controls button{font-size:11px;padding:14px 0}.pf-controls button span{display:block;margin:0 0 8px}.pf-explanation{font-size:12px;gap:12px}.pf-explanation p{max-width:70%}.pf-model-note{font-size:9px;margin-top:20px}}
@media(max-width:360px){.pf-bottom>strong,.pf-sales strong{font-size:45px}.pf-lead-dots{gap:12px;padding:0}.pf-explanation{font-size:10px}.pf-controls button{font-size:10px}.pf-column-head h3{font-size:26px}}
@media(prefers-reduced-motion:reduce){.pf-track{height:auto}.pf-sticky{position:relative;top:0}.pf-column{opacity:1;transition:none}.pf-wire-dot{display:none}.pf-lead-dots i{transition:none}}
.pf-lead-dots{width:150px;max-width:100%;align-self:center;padding:0;gap:8px}.pf-crm-route{margin-top:14px}.pf-crm{padding-bottom:21px}
@media(min-width:1500px){.pf-lead-dots{width:220px;gap:14px}.pf-crm-route{margin-top:22px}}
@media(max-width:900px){.pf-lead-dots{width:180px;gap:10px}.pf-crm-route{margin-top:20px}.pf-crm{padding-bottom:25px}}
/* Put the changing explanation in the reading order, above the animated model. */
.pf-explanation{margin:0 0 16px;padding:17px 22px;border-left:3px solid #ff5a2b;background:#ffffffa6;display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:center;gap:30px;min-height:104px}
.pf-caption-stage{display:block;font-size:11px;line-height:1.4;font-weight:500;color:#b24723;margin-bottom:8px;letter-spacing:.02em}
.pf-explanation [data-pf-caption]{font-size:clamp(18px,1.55vw,25px);line-height:1.4;color:#24201c;max-width:100%;min-height:2.8em;text-wrap:pretty}
.pf-explanation a{display:inline-flex;align-items:center;gap:20px;font-size:12px;color:#5c5149;padding:8px 0}
.pf-model-note{font-size:10px;color:#786b60;line-height:1.55;margin-top:12px;max-width:1050px}
@media(min-width:901px) and (max-height:800px){.pf-explanation{padding:12px 18px;min-height:86px;margin-bottom:8px}.pf-caption-stage{font-size:10px;margin-bottom:5px}.pf-explanation [data-pf-caption]{font-size:18px}.pf-canvas{padding-top:8px}.pf-return{margin-top:4px;height:30px}.pf-model-note{font-size:9px;margin-top:8px}}
@media(max-width:900px){.pf-explanation{padding:18px;grid-template-columns:1fr;gap:12px;margin-bottom:32px}.pf-explanation [data-pf-caption]{font-size:19px;min-height:0;max-width:100%}.pf-explanation a{justify-self:start}.pf-model-note{font-size:11px}}

/* Stage label sits above the message; the link aligns with the message row. */
.pf-explanation{grid-template-rows:auto auto;column-gap:40px;row-gap:10px;padding:22px 26px}
.pf-caption-copy{display:contents}
.pf-explanation .pf-caption-stage{grid-column:1 / -1;grid-row:1;margin:0}
.pf-explanation [data-pf-caption]{grid-column:1;grid-row:2;min-height:0;max-width:66ch;margin:0}
.pf-explanation>a{grid-column:2;grid-row:2;align-self:center;justify-self:end;margin:0}
@media(min-width:901px) and (max-height:800px){.pf-explanation{padding:16px 22px;row-gap:8px}}
@media(max-width:900px){.pf-explanation{padding:18px;column-gap:0;row-gap:12px}.pf-explanation>a{grid-column:1;grid-row:3;justify-self:start}}
/* Two complete statements; the drawn arrows make the progression part of the title. */
.promotion-story .bm-heading{grid-template-columns:1fr;gap:23px;align-items:start;margin-bottom:42px}
.promotion-story .bm-heading .pf-title{font-size:clamp(38px,5.5vw,84px);line-height:1.12;letter-spacing:-.045em;text-wrap:initial}
.pf-title-line{display:flex;align-items:center;gap:.21em;white-space:nowrap}
.pf-title-line+.pf-title-line{margin-top:.06em}
.pf-title-result{color:#ee562b}
.pf-title-arrow{width:.8em;height:.46em;flex-shrink:0;overflow:visible;stroke:#ee562b;stroke-width:2}
.promotion-story .bm-heading>p{justify-self:end;max-width:490px;font-size:15px;line-height:1.65}
.pf-title-animated .pf-title-line{opacity:0;transform:translateY(22px);transition:opacity .65s ease,transform .8s cubic-bezier(.2,.8,.2,1)}
.pf-title-animated .pf-title-line:nth-child(2){transition-delay:.14s}
.pf-title-animated .pf-title-arrow path{stroke-dasharray:1;stroke-dashoffset:1;transition:stroke-dashoffset .7s ease .35s}
.pf-title-animated .pf-title-line:nth-child(2) .pf-title-arrow path{transition-delay:.5s}
.pf-title-entered .pf-title-line{opacity:1;transform:translateY(0)}
.pf-title-entered .pf-title-arrow path{stroke-dashoffset:0}
@media(max-width:900px){.promotion-story .bm-heading .pf-title{font-size:clamp(28px,5.8vw,52px)}.promotion-story .bm-heading>p{justify-self:start;font-size:14px;max-width:560px}.promotion-story .bm-heading{gap:20px;margin-bottom:32px}}
@media(max-width:450px){.promotion-story .bm-heading .pf-title{font-size:clamp(23px,6.5vw,29px)}.pf-title-arrow{stroke-width:2.2}.promotion-story .bm-heading>p{font-size:13px}}
@media(prefers-reduced-motion:reduce){.pf-title-animated .pf-title-line{opacity:1;transform:none;transition:none}.pf-title-animated .pf-title-arrow path{stroke-dashoffset:0;transition:none}}

/* One precisely aligned arrowhead per destination. */
.pf-wire,.pf-wire-active{stroke-linejoin:round;stroke-linecap:round}
.pf-wire-head{fill:none;stroke:#ff5a2b;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;pointer-events:none}