/* Four explanations, one IMPACT palette and the approved page grid. */
.pr-section{--pr-muted:#656565;--pr-line:#d8d8d8}
.pr-section.pf-dark{--pr-muted:#a3a3a3;--pr-line:#484848}
.pr-section.pf-wine{--pr-muted:#c4b8bd;--pr-line:#806b73}
.pr-section :is(h3,h4,strong){font-weight:400}
.pr-section :is(h2,h3,h4,p,dd){hyphens:none}
.pr-section .pf-heading h2{letter-spacing:-.025em}
.pr-section .pr-meta{font-size:14px;line-height:1.45;color:var(--pr-muted);display:block}
.pr-section .pr-icon{flex:none;display:block}
.pr-section :is(button,a):focus-visible{outline:2px solid currentColor;outline-offset:4px}
.pr-section button{font:inherit;cursor:pointer}
.pr-section button:disabled{cursor:default}
.pr-caption{font-size:14px!important;line-height:1.6!important;margin-top:28px!important;color:var(--pr-muted)!important}
.pr-goals{display:grid;grid-template-columns:minmax(0,.78fr) minmax(0,1.5fr);gap:64px;align-items:start}
.pr-goal-choice>span{margin-bottom:20px}
.pr-goal-choice button{width:100%;display:grid;grid-template-columns:40px 1fr 24px;align-items:center;gap:20px;text-align:left;background:#fff;border:0;border-top:1px solid var(--pr-line);padding:24px 16px 24px 0;min-height:94px;color:#656565;transition:color .25s,background .25s,padding .25s}
.pr-goal-choice button:last-child{border-bottom:1px solid var(--pr-line)}
.pr-goal-choice button>span:not(.ui-arrow){font-size:22px;line-height:1.35}
.pr-goal-choice button[aria-pressed=true]{color:#171717;background:#f5f5f5;padding-left:16px;border-left:2px solid #ff5a2b}
.pr-goal-choice button[aria-pressed=true] .pr-icon{color:#ff5a2b}
.pr-goal-output{min-width:0;min-height:500px;background:#171717;color:#fff;border-radius:8px;padding:40px}
.pr-goal-output .pr-meta{color:#a3a3a3}
.pr-goal-detail h3{font-size:clamp(30px,2.8vw,42px);line-height:1.18;letter-spacing:-.025em;margin:18px 0 22px;max-width:23ch}
.pr-goal-detail>p{font-size:18px;line-height:1.65;color:#a3a3a3;max-width:60ch}
.pr-goal-metrics{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:32px}
.pr-goal-metrics>div{border-top:1px solid #484848;padding-top:20px;min-width:0}
.pr-relation{display:block;font-size:14px;color:#a3a3a3;line-height:1.5}
.pr-goal-metrics h4{font-size:24px;line-height:1.3;margin:14px 0 12px}
.pr-goal-metrics p{font-size:16px;line-height:1.6;color:#a3a3a3}
.pr-goal-delivery{border-top:1px solid #484848;display:flex;gap:16px;align-items:center;padding-top:20px;margin-top:28px;font-size:15px;line-height:1.55;color:#fff}
.pr-goal-delivery svg{color:#ff5a2b}
.pr-goal-detail[hidden]{display:none}
.pr-channel-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px 56px}
.pr-channel{border-top:1px solid #484848;padding-top:28px;min-width:0}
.pr-channel>h3{font-size:clamp(28px,2.35vw,36px);line-height:1.2;letter-spacing:-.02em;margin:16px 0;max-width:24ch}
.pr-channel>p{font-size:18px;line-height:1.6;color:#a3a3a3;max-width:52ch}
.pr-channel-art{height:auto;min-height:224px;position:relative;margin-bottom:26px;display:flex;align-items:center;overflow:hidden;background:#232323;border-radius:8px;padding:24px;color:#171717}
.pr-channel-art :is(strong,span){font-weight:400}
.pr-search-art{width:min(100%,460px);margin:auto}
.pr-query{background:#fff;border-radius:6px;display:flex;align-items:center;gap:14px;padding:16px;font-size:16px}
.pr-query svg{color:#656565}
.pr-search-answer{background:#fff;margin:12px 16px 0;padding:20px;border-radius:6px}
.pr-search-answer>span{font-size:13px;color:#656565}
.pr-search-answer strong{display:block;font-size:26px;line-height:1.2;margin:12px 0}
.pr-search-answer>div{display:flex;gap:8px}
.pr-search-answer i{width:42%;height:4px;background:#d8d8d8}
.pr-search-answer i:last-child{width:23%;background:#ff5a2b}
.pr-ad-art{display:grid;grid-template-columns:.7fr 1.1fr;align-items:center;gap:24px;width:100%}
.pr-ad-target{color:#a3a3a3;display:flex;gap:14px;align-items:center;flex-direction:column;font-size:14px;text-align:center}
.pr-ad-target svg{color:#ff5a2b}
.pr-ad-preview{background:#fff;border-radius:6px;padding:22px;position:relative}
.pr-ad-preview:before{content:'';position:absolute;left:-24px;top:50%;width:24px;height:1px;background:#ff5a2b}
.pr-ad-preview>span:first-child{font-size:13px;color:#656565}
.pr-ad-preview strong{font-size:28px;line-height:1.12;display:block;margin:14px 0}
.pr-ui-action{display:flex;align-items:center;gap:20px;font-size:14px;color:#171717}
.pr-ui-action .ui-arrow{color:#ff5a2b}
.pr-content-art{display:grid;grid-template-columns:1fr 1fr;gap:30px;align-items:center;width:100%}
.pr-video{position:relative;background:#32131d;color:#fff;padding:22px;border:1px solid #806b73;border-radius:6px}
.pr-video>span:first-child{font-size:13px;color:#c4b8bd}
.pr-video strong{display:block;font-size:27px;line-height:1.1;margin-top:30px}
.pr-video-play{position:absolute;right:20px;top:20px;width:20px;height:20px;background:#ff5a2b;clip-path:polygon(0 0,100% 50%,0 100%)}
.pr-content-fragments{display:flex;flex-direction:column;gap:12px;color:#fff;font-size:15px}
.pr-content-fragments span{border-bottom:1px solid #484848;padding-bottom:12px}
.pr-trust-art{display:flex;align-items:flex-start;width:100%;gap:24px;justify-content:center}
.pr-feedback{padding:18px;border:1px solid #484848;border-radius:6px;color:#fff;display:flex;gap:12px;align-items:center;font-size:15px}
.pr-feedback svg{color:#ff5a2b}
.pr-company-reply{background:#fff;padding:22px;border-radius:6px;margin-top:30px}
.pr-company-reply>span{color:#656565;font-size:13px}
.pr-company-reply strong{display:block;font-size:28px;line-height:1.1;margin-top:16px}
.pr-service-links{margin-top:24px}
.pr-service-links a{border-top:1px solid #484848;display:flex;align-items:center;justify-content:space-between;gap:24px;padding:18px 0;color:#fff;text-decoration:none;min-height:72px}
.pr-service-links a span:first-child{font-size:19px;line-height:1.4}
.pr-service-links a small{display:block;font-size:14px;color:#a3a3a3;margin-top:6px;line-height:1.4}
.pr-service-links a .ui-arrow{color:#ff5a2b;flex:none}
.pr-service-links a:hover span:first-child{text-decoration:underline;text-underline-offset:5px}
.pr-offer-route{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:56px;position:relative}
.pr-offer-step{min-width:0;position:relative}
.pr-offer-step>.pr-meta{margin-bottom:18px}
.pr-offer-step:not(:last-child):after{content:'';position:absolute;width:56px;left:100%;top:190px;height:1px;background:#d8d8d8}
.pr-offer-step:not(:last-child):before{content:'';position:absolute;left:calc(100% + 25px);top:186px;width:8px;height:8px;border-right:1px solid #ff5a2b;border-top:1px solid #ff5a2b;transform:rotate(45deg);z-index:1}
.pr-ad-snippet,.pr-landing-snippet,.pr-lead-snippet{height:354px;border:1px solid #d8d8d8;border-radius:8px;padding:28px;background:#f5f5f5;color:#171717;display:flex;flex-direction:column}
.pr-ad-snippet h3,.pr-landing-snippet h3,.pr-lead-snippet h3{font-size:clamp(26px,2.25vw,34px);line-height:1.15;letter-spacing:-.025em;margin:20px 0}
.pr-ad-snippet p{font-size:16px;line-height:1.6;color:#656565}
.pr-example-cta{display:flex;align-items:center;justify-content:space-between;gap:18px;background:#ff5a2b;color:#171717;padding:13px 16px;border-radius:5px;min-height:48px;font-size:15px;margin-top:auto}
.pr-landing-snippet{background:#fff}
.pr-mini-header{display:flex;justify-content:space-between;align-items:center;font-size:14px;color:#656565;border-bottom:1px solid #d8d8d8;padding-bottom:12px}
.pr-mini-header i{width:18px;height:10px;border-top:1px solid #656565;border-bottom:1px solid #656565}
.pr-landing-snippet ul{list-style:none;padding:0;margin:0 0 20px;display:flex;flex-direction:column;gap:8px;font-size:15px;color:#656565}
.pr-landing-snippet li:before{content:'+';display:inline-block;width:20px;color:#171717}
.pr-lead-snippet{background:#32131d;color:#fff;border-color:#806b73}
.pr-receipt{display:flex;align-items:center;gap:10px;font-size:14px;color:#c4b8bd}
.pr-receipt svg{color:#ff5a2b}
.pr-lead-snippet dl{display:flex;flex-direction:column;gap:16px;margin:0}
.pr-lead-snippet dl>div{display:grid;grid-template-columns:.65fr 1fr;gap:14px}
.pr-lead-snippet dt{font-size:13px;color:#c4b8bd;line-height:1.4}
.pr-lead-snippet dd{margin:0;font-size:14px;line-height:1.45}
.pr-object-label{display:block;padding:18px 0;border-bottom:2px solid #d8d8d8;font-size:16px;line-height:1.4;position:relative}
.pr-object-label:after{content:'';position:absolute;bottom:-2px;left:0;width:100%;height:2px;background:#ff5a2b;transform:scaleX(var(--link-phase,1));transform-origin:left}
.pr-step-note{font-size:16px!important;line-height:1.6!important;color:#656565!important;margin-top:14px!important}
.pr-campaign-story{position:relative}
.pr-campaign-story.pr-pinned{height:calc(var(--pr-scene-h) + 640px)}
.pr-campaign-sticky{position:static}
.pr-pinned .pr-campaign-sticky{position:sticky;top:var(--pr-top,160px)}
.pr-campaign{--pr-muted:#656565;background:#fff;color:#171717;border-radius:8px;overflow:hidden}
.pr-campaign>header{padding:22px 32px;display:flex;align-items:center;justify-content:space-between;gap:32px}
.pr-campaign>header h3{font-size:30px;line-height:1.15;letter-spacing:-.025em;margin:12px 0 0}
.pr-sample-label{font-size:14px;line-height:1.5;color:#656565;text-align:right}
.pr-campaign-phases{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));list-style:none;padding:0;margin:0;border-top:1px solid #d8d8d8;border-bottom:1px solid #d8d8d8}
.pr-campaign-phases li{min-width:0}
.pr-campaign-phases button{border:0;border-right:1px solid #d8d8d8;background:#fff;color:#656565;display:flex;align-items:center;gap:14px;min-height:58px;padding:14px 24px;width:100%;font-size:17px;text-align:left;position:relative}
.pr-campaign-phases button span{font-size:12px}
.pr-campaign-phases li:last-child button{border-right:0}
.pr-campaign-phases button[aria-pressed=true]{color:#171717;background:#f5f5f5}
.pr-campaign-phases button[aria-pressed=true]:after{content:'';position:absolute;bottom:0;left:0;width:100%;height:2px;background:#ff5a2b}
.pr-campaign-input{display:grid;grid-template-columns:1fr 1fr;padding:0 32px;border-bottom:1px solid #d8d8d8}
.pr-campaign-channel{min-width:0;padding:20px 32px 20px 0}
.pr-campaign-channel+.pr-campaign-channel{border-left:1px solid #d8d8d8;padding-left:32px;padding-right:0}
.pr-channel-name{display:flex;align-items:baseline;gap:16px;margin-bottom:20px}
.pr-channel-name h4{font-size:21px;line-height:1.3;margin:0}
.pr-channel-name .pr-meta{font-size:12px}
.pr-campaign-channel dl{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:12px;margin:0}
.pr-campaign-channel dl>div{padding-left:12px;border-left:2px solid #d8d8d8;transition:border-color .35s}
.pr-campaign-channel dl>div[data-highlight=true]{border-left-color:#ff5a2b}
.pr-campaign-channel dt{font-size:14px;line-height:1.4;color:#656565;margin-bottom:8px}
.pr-campaign-channel dd{font-size:30px;line-height:1.1;margin:0;white-space:nowrap;font-variant-numeric:tabular-nums}
.pr-campaign-channel dd small{font-size:17px}
.pr-campaign-analysis{padding:18px 32px;display:grid;grid-template-columns:1.5fr .8fr;gap:48px;align-items:center}
.pr-cost-comparison h4{font-size:17px;line-height:1.4;color:#656565;margin:0 0 18px}
.pr-bar-row{margin-top:16px}
.pr-bar-row>div:first-child{display:flex;justify-content:space-between;gap:20px;margin-bottom:10px;font-size:14px;line-height:1.3}
.pr-bar-track{background:#f5f5f5;height:8px;border-radius:2px;overflow:hidden}
.pr-bar-track>span{display:block;background:#171717;height:100%;transform:scaleX(var(--bar));transform-origin:left;transition:transform .5s cubic-bezier(.22,.61,.36,1)}
.pr-bar-row:first-of-type .pr-bar-track>span{background:#ff5a2b}
.pr-analysis-result{border-left:1px solid #d8d8d8;padding-left:32px}
.pr-analysis-result>span{font-size:clamp(36px,3.4vw,52px);line-height:1.1;letter-spacing:-.03em;display:block;white-space:nowrap;font-variant-numeric:tabular-nums}
.pr-analysis-result>small{display:block;font-size:14px;line-height:1.5;color:#656565;margin-top:12px;min-height:42px}
.pr-campaign-insight{background:#171717;color:#fff;padding:20px 32px;min-height:164px;display:grid;grid-template-columns:1fr 1.2fr;gap:14px 32px;align-items:start}
.pr-campaign-insight .pr-meta{color:#a3a3a3;grid-column:1/-1}
.pr-campaign-insight h3{font-size:27px;line-height:1.2;letter-spacing:-.02em;margin:0;max-width:52ch;min-height:65px}
.pr-campaign-insight p{color:#a3a3a3;font-size:16px;line-height:1.6;max-width:98ch;min-height:77px}
.pr-story-caption{margin-top:12px;display:flex;justify-content:space-between;gap:24px;align-items:center;min-height:48px}
.pr-story-caption p{font-size:14px;color:#c4b8bd;line-height:1.5;max-width:90ch}
.pr-story-caption button{color:#fff;background:transparent;border:1px solid #806b73;border-radius:5px;padding:12px 16px;display:flex;align-items:center;gap:12px;min-height:48px;font-size:14px;flex:none}
.pr-story-caption button[hidden]{display:none}
.pr-sr-only{position:absolute;width:1px;height:1px;padding:0;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.pr-reveal-pending{opacity:0;transform:translateY(16px)}
.pr-reveal-done{opacity:1;transform:none;transition:opacity .65s,transform .65s cubic-bezier(.22,.61,.36,1)}
.pr-section.pr-static :is(.pr-reveal-pending,.pr-reveal-done){opacity:1;transform:none;transition:none}
.pr-section.pr-static :is(button,.pr-bar-track>span,.pr-campaign-channel dl>div){transition:none}
@media(max-width:1100px){
 .pr-goals{gap:32px;grid-template-columns:minmax(0,.8fr) minmax(0,1.3fr)}
 .pr-goal-output{padding:28px;min-height:540px}
 .pr-goal-metrics{gap:20px}
 .pr-goal-choice button{gap:14px;padding-right:12px}
 .pr-goal-choice button>span:not(.ui-arrow){font-size:19px}
 .pr-channel-grid{grid-template-columns:minmax(0,1fr);gap:40px 32px}
 .pr-offer-route{gap:32px}
 .pr-offer-step:not(:last-child):after{width:32px}
 .pr-offer-step:not(:last-child):before{left:calc(100% + 13px)}
 .pr-ad-snippet,.pr-landing-snippet,.pr-lead-snippet{padding:20px;height:362px}
 .pr-lead-snippet dl>div{display:block}
 .pr-lead-snippet dd{margin-top:4px}
 .pr-campaign-channel dd{font-size:27px}
}
@media(max-width:760px){
 .pr-section .pf-heading h2{font-size:32px;line-height:1.2}
 .pr-section .pf-heading p{font-size:17px;line-height:1.65}
 .pr-goals{grid-template-columns:minmax(0,1fr);gap:24px}
 .pr-goal-choice>span{margin-bottom:14px}
 .pr-goal-choice [role=group]{display:grid;grid-template-columns:1fr 1fr;gap:10px}
 .pr-goal-choice button,.pr-goal-choice button:last-child{grid-template-columns:28px minmax(0,1fr);align-items:center;border:1px solid #d8d8d8;border-radius:6px;padding:16px 12px;gap:10px;min-height:92px}
 .pr-goal-choice button>span:not(.ui-arrow){font-size:16px}
 .pr-goal-choice button>.ui-arrow{display:none}
 .pr-goal-choice button>.pr-icon{width:28px;height:28px}
 .pr-goal-choice button[aria-pressed=true]{padding-left:12px;border:1px solid #171717}
 .pr-goal-output{padding:24px;min-height:0}
 .pr-goal-detail h3{font-size:29px;line-height:1.2;margin:16px 0 18px}
 .pr-goal-detail>p{font-size:16px}
 .pr-goal-metrics{grid-template-columns:minmax(0,1fr);gap:24px;margin-top:26px}
 .pr-goal-metrics h4{font-size:23px;margin:10px 0}
 .pr-goal-metrics p{font-size:15px}
 .pr-goal-delivery{align-items:flex-start;font-size:14px}
 .pr-channel-grid{grid-template-columns:minmax(0,1fr);gap:36px}
 .pr-channel{padding-top:22px}
 .pr-channel>h3{font-size:28px;line-height:1.2}
 .pr-channel>p{font-size:16px}
 .pr-channel-art{height:auto;min-height:216px;padding:18px;margin-bottom:24px}
 .pr-search-answer{padding:18px;margin-inline:8px}
 .pr-query{gap:12px;font-size:14px;padding:14px}
 .pr-search-answer strong{font-size:24px}
 .pr-ad-art{gap:18px;grid-template-columns:.7fr 1fr}
 .pr-ad-target{font-size:13px}
 .pr-ad-target svg{width:42px;height:42px}
 .pr-ad-preview{padding:18px}
 .pr-ad-preview:before{left:-18px;width:18px}
 .pr-ad-preview strong{font-size:24px}
 .pr-ad-preview>span:first-child{font-size:12px}
 .pr-ui-action{font-size:12px;gap:8px}
 .pr-content-art{gap:16px}
 .pr-video{padding:18px}
 .pr-video strong{font-size:24px}
 .pr-video-play{right:14px;top:16px;width:16px;height:16px}
 .pr-content-fragments{font-size:14px;gap:10px}
 .pr-trust-art{gap:14px}
 .pr-feedback{padding:14px;gap:8px;font-size:13px}
 .pr-feedback svg{width:22px;height:22px}
 .pr-company-reply{padding:18px}
 .pr-company-reply strong{font-size:25px}
 .pr-service-links a{padding-block:16px;min-height:72px}
 .pr-service-links a span:first-child{font-size:18px}
 .pr-service-links a small{font-size:14px}
 .pr-offer-route{grid-template-columns:minmax(0,1fr);gap:44px}
 .pr-offer-step:not(:last-child):after{width:1px;height:44px;top:100%;left:50%}
 .pr-offer-step:not(:last-child):before{width:8px;height:8px;top:calc(100% + 19px);left:calc(50% - 4px);transform:rotate(135deg)}
 .pr-ad-snippet,.pr-landing-snippet,.pr-lead-snippet{padding:24px;height:auto;min-height:320px}
 .pr-offer-route h3{font-size:30px}
 .pr-ad-snippet p{font-size:16px}
 .pr-example-cta{font-size:15px;margin-top:22px}
 .pr-lead-snippet dl>div{display:grid;grid-template-columns:.65fr 1fr}
 .pr-lead-snippet dd{margin-top:0;font-size:15px}
 .pr-step-note{font-size:15px!important}
 .pr-caption{font-size:13px!important}
 .pr-campaign-story.pr-pinned{height:auto}
 .pr-pinned .pr-campaign-sticky{position:static}
 .pr-campaign>header{padding:22px;align-items:flex-start;flex-direction:column;gap:16px}
 .pr-campaign>header h3{font-size:28px}
 .pr-sample-label{text-align:left;font-size:13px}
 .pr-sample-label br{display:none}
 .pr-campaign-phases{grid-template-columns:1fr 1fr}
 .pr-campaign-phases li:nth-child(2) button{border-right:0}
 .pr-campaign-phases li:nth-child(-n+2){border-bottom:1px solid #d8d8d8}
 .pr-campaign-phases button{min-height:54px;padding:14px 18px;font-size:16px;gap:10px}
 .pr-campaign-input{grid-template-columns:minmax(0,1fr);padding:0 22px}
 .pr-campaign-channel{padding:22px 0}
 .pr-campaign-channel+.pr-campaign-channel{border-left:0;border-top:1px solid #d8d8d8;padding:22px 0}
 .pr-channel-name{flex-direction:column;gap:8px;margin-bottom:18px}
 .pr-channel-name h4{font-size:23px}
 .pr-campaign-channel dl{grid-template-columns:1.4fr .9fr .9fr;gap:8px}
 .pr-campaign-channel dl>div{padding-left:8px}
 .pr-campaign-channel dt{font-size:13px}
 .pr-campaign-channel dd{font-size:26px}
 .pr-campaign-channel dd small{font-size:14px}
 .pr-campaign-analysis{grid-template-columns:minmax(0,1fr);padding:22px;gap:24px}
 .pr-bar-row>div:first-child{font-size:14px;gap:14px}
 .pr-cost-comparison h4{font-size:16px}
 .pr-analysis-result{border-left:0;border-top:1px solid #d8d8d8;padding:22px 0 0}
 .pr-analysis-result>span{font-size:40px}
 .pr-campaign-insight{padding:24px 22px;min-height:0;grid-template-columns:minmax(0,1fr);gap:12px}
 .pr-campaign-insight h3{font-size:25px;min-height:0}
 .pr-campaign-insight p{font-size:15px;line-height:1.65;min-height:0}
 .pr-story-caption p{font-size:13px}
}
@media(max-width:350px){
 .pr-goal-choice button{display:flex;flex-direction:column;align-items:flex-start;gap:12px;min-height:112px}
 .pr-goal-output{padding:22px}
 .pr-channel-art{padding:14px}
 .pr-ad-art{gap:12px;grid-template-columns:.65fr 1fr}
 .pr-ad-preview{padding:14px}
 .pr-content-art{gap:12px}
 .pr-video{padding:14px}
 .pr-content-fragments{font-size:13px}
 .pr-trust-art{gap:10px}
 .pr-feedback{flex-direction:column;align-items:flex-start}
 .pr-company-reply{padding:16px}
 .pr-campaign>header,.pr-campaign-insight,.pr-campaign-analysis{padding-inline:18px}
 .pr-campaign-input{padding-inline:18px}
 .pr-campaign-channel dd{font-size:23px}
 .pr-bar-row>div:first-child{font-size:13px}
}
@media(prefers-reduced-motion:reduce){
 .pr-campaign-story.pr-pinned{height:auto}
 .pr-pinned .pr-campaign-sticky{position:static}
 .pr-section :is(.pr-reveal-pending,.pr-reveal-done){opacity:1;transform:none;transition:none}
 .pr-section :is(button,.pr-bar-track>span,.pr-campaign-channel dl>div){transition:none}
}