/* Shared rhythm and components. Service-specific compositions follow below. */
.pf-entry-scope{display:grid;grid-template-columns:1.2fr 1fr;gap:48px;margin-top:40px;padding-top:28px;border-top:1px solid #d8d8d8}.pf-entry-scope ul{list-style:none;padding:0;margin:0;display:grid;gap:12px}.pf-entry-scope li{padding-left:20px;position:relative;font-size:17px}.pf-entry-scope li:before{content:'';position:absolute;left:0;top:.6em;width:6px;height:6px;border-radius:50%;background:var(--pf-orange)}.pf-entry-scope p{font-size:17px;max-width:50ch}.pf-entry-scope .pf-link{margin-top:16px}.pf-handover{display:grid;grid-template-columns:1fr 1fr;gap:40px;border-top:1px solid #d8d8d8;padding-top:32px;margin-top:40px}.pf-handover .pf-icon{width:36px;height:36px;margin-bottom:20px}.pf-handover h3{margin-bottom:16px}.pf-handover p{font-size:16px}.pf-metric-equation{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:24px;align-items:center;margin-bottom:36px;padding:28px;border-radius:8px;background:#f5f5f5}.pf-metric-equation>div>span{display:block;font-size:26px;line-height:1.25}.pf-metric-equation>span{font-size:36px;color:var(--pf-orange)}.pf-metric-equation small{display:block;color:var(--pf-muted);font-size:14px;margin-top:12px}.pf-media-controls{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.pf-media-controls article{border-top:1px solid #d8d8d8;padding-top:24px}.pf-media-controls h3{margin:20px 0 24px}.pf-media-controls p{font-size:16px;margin-top:24px}.pf-reach-dots{display:grid;grid-template-columns:repeat(6,20px);gap:14px;min-height:100px;align-content:center}.pf-reach-dots i{width:18px;height:18px;border-radius:50%;background:var(--pf-orange)}.pf-reach-dots i:nth-child(3n){background:var(--pf-wine)}.pf-contact-marks{display:flex;gap:16px;min-height:100px;align-items:center}.pf-contact-marks i{width:54px;height:54px;display:flex;align-items:center;justify-content:center;border:1px solid #d8d8d8;border-bottom:3px solid var(--pf-orange);font-size:14px;font-style:normal;border-radius:8px}.pf-safe-placement{border:1px solid #d8d8d8;padding:16px;border-radius:8px;min-height:100px;display:grid;grid-template-columns:1fr 1fr;gap:8px}.pf-safe-placement i{height:5px;background:#d8d8d8}.pf-safe-placement i:nth-child(3){grid-column:1/-1;width:70%}.pf-safe-placement span{grid-column:1/-1;display:block;text-align:center;background:var(--pf-wine);color:#fff;border-radius:4px;font-size:13px;padding:10px}.pf-story-unpinned{height:auto!important}.pf-story-unpinned>:is(.pf-story-sticky,.pf-vk-motion-sticky,.pf-media-sticky,.pf-collab-sticky){position:static!important;min-height:0!important}.pf-story-unpinned .pf-path-token{display:none}
@media(max-width:760px){.pf-entry-scope,.pf-handover,.pf-media-controls{grid-template-columns:1fr;gap:28px}.pf-entry-scope{margin-top:28px}.pf-entry-scope .pf-link{font-size:15px;gap:12px}.pf-metric-equation{grid-template-columns:1fr;gap:16px;padding:24px}.pf-metric-equation>span{font-size:30px}.pf-metric-equation>div>span{font-size:26px}.pf-reach-dots,.pf-contact-marks,.pf-safe-placement{max-width:320px}}
.performance-page{--pf-ink:#171717;--pf-muted:#656565;--pf-orange:#ff5a2b;--pf-wine:#32131d;--pf-gutter:clamp(20px,4.4vw,88px);background:#fff;color:var(--pf-ink)}
.performance-page main{margin:0;padding:0;overflow:visible;min-width:0}.pf-content{font:400 18px/1.55 Onest,Arial,sans-serif}.pf-content *{box-sizing:border-box}.pf-content :is(h1,h2,h3,h4,p,figure,ol,dl){margin:0;font-weight:400}.pf-content :is(a,button,summary,input):focus-visible{outline:2px solid var(--pf-orange);outline-offset:5px}.pf-content a{color:inherit;text-decoration:none}.pf-container{max-width:1760px;width:100%;padding-inline:var(--pf-gutter);margin:auto}.pf-section{padding-block:88px;scroll-margin-top:calc(var(--ws-section-offset,160px) - 28px)}.pf-label{display:flex;align-items:center;gap:10px;font-size:14px;color:var(--pf-muted);margin-bottom:36px}.pf-dot{width:6px;height:6px;background:var(--pf-orange);border-radius:50%;flex-shrink:0}.pf-label>span:last-child{margin-left:auto;font-size:13px}.pf-heading{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,4fr);gap:calc(100% / 12);margin-bottom:44px;align-items:start}.pf-heading h2{font-size:clamp(34px,3.6vw,58px);line-height:1.15;letter-spacing:-.04em;max-width:24ch;text-wrap:balance}.pf-heading>p{color:var(--pf-muted);line-height:1.6;max-width:46ch;padding-top:4px}.pf-content h3{font-size:27px;line-height:1.24;letter-spacing:-.025em}.pf-content h4{font-size:22px;line-height:1.25;letter-spacing:-.02em}.pf-content p{color:var(--pf-muted)}.pf-mini{display:block;font-size:13px;color:var(--pf-muted);margin-bottom:14px}.pf-note{font-size:14px!important;line-height:1.5;margin-top:24px!important;max-width:90ch}.pf-icon{width:48px;height:48px;stroke-width:1.65;color:var(--pf-orange);flex-shrink:0}.pf-link{display:inline-flex;align-items:center;justify-content:space-between;gap:20px;min-height:48px;font-size:16px;line-height:1.4;width:fit-content}.pf-link .ui-arrow{width:20px;height:20px;flex:0 0 20px}.pf-primary{background:var(--pf-orange);color:var(--pf-ink)!important;padding:16px 22px;border-radius:8px;min-height:56px}.pf-link:hover .ui-arrow{transform:translate(2px,-2px)}.pf-actions{display:flex;gap:24px;flex-wrap:wrap;margin-top:32px}.pf-hero{padding:28px 0 64px}.pf-breadcrumbs{display:flex;flex-wrap:wrap;align-items:center;gap:4px 12px;font-size:13px;color:var(--pf-muted);margin-bottom:32px}.pf-breadcrumbs a{min-height:44px;display:inline-flex;align-items:center}.pf-breadcrumbs>span[aria-current]{color:var(--pf-ink)}.pf-hero-grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:5vw;align-items:center}.pf-hero h1{font-size:clamp(44px,5vw,76px);line-height:1.09;letter-spacing:-.045em;text-wrap:balance}.pf-hero h1 em{font-style:normal;color:var(--pf-orange)}.pf-hero-grid>div>p{font-size:19px;line-height:1.55;max-width:55ch;margin-top:28px}.pf-nav{position:sticky;top:var(--actual-header-h,76px);background:#fff;z-index:40;border-block:1px solid #d8d8d8}.pf-nav>.ws-container{display:flex;gap:32px;align-items:center;overflow-x:auto;scrollbar-width:none;min-height:66px}.pf-nav .pf-link{white-space:nowrap;flex-shrink:0;font-size:14px}.pf-nav .pf-link .ui-arrow{display:none}.pf-nav .pf-primary{margin-left:auto;min-height:44px;padding:10px 16px}.pf-nav a[aria-current]{text-decoration:underline;text-underline-offset:6px}.pf-tiles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.pf-tiles article{border-top:1px solid #d8d8d8;padding-top:24px}.pf-tiles h3{margin:24px 0 14px}.pf-tiles p{font-size:16px}.pf-rows{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.pf-rows article{display:flex;align-items:flex-start;gap:20px;padding-top:24px;border-top:1px solid #d8d8d8}.pf-rows h3{font-size:23px;margin-bottom:10px}.pf-rows p{font-size:16px}.pf-split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}.pf-panel{padding:28px;border:1px solid #d8d8d8;border-radius:8px;background:#fff;color:var(--pf-ink)}.pf-panel h3{margin-bottom:18px}.pf-panel p{font-size:16px}.pf-tag{display:inline-flex;align-items:center;gap:8px;font-size:13px;line-height:1.4;padding:8px 12px;background:#f5f5f5;border-radius:6px;color:var(--pf-ink)}.pf-wine{background:var(--pf-wine);color:#fff}.pf-dark{background:var(--pf-ink);color:#fff}.pf-content :is(.pf-dark,.pf-wine) .pf-label{color:#c4b8bd}.pf-content :is(.pf-dark,.pf-wine) .pf-heading>p{color:#c4b8bd}.pf-content :is(.pf-dark,.pf-wine) .pf-note{color:#c4b8bd}.pf-content :is(.pf-dark,.pf-wine) :is(.pf-rows article,.pf-tiles article){border-color:#61444e}.pf-content :is(.pf-dark,.pf-wine) :is(.pf-rows p,.pf-tiles p){color:#c4b8bd}.pf-tabs{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:24px}.pf-tabs button{font:inherit;font-size:16px;min-height:48px;border:1px solid #d8d8d8;border-radius:8px;padding:12px 20px;background:#fff;color:var(--pf-ink);cursor:pointer}.pf-tabs button[aria-selected=true]{background:var(--pf-ink);color:#fff;border-color:var(--pf-ink)}.pf-content [hidden]{display:none!important}.pf-faq details{border-top:1px solid #d8d8d8;padding-block:8px}.pf-faq summary{display:flex;justify-content:space-between;gap:24px;align-items:center;cursor:pointer;list-style:none;font-size:25px;line-height:1.3;min-height:72px;padding:14px 0}.pf-faq summary::-webkit-details-marker{display:none}.pf-faq summary>span{font-size:30px;flex-shrink:0;color:var(--pf-orange)}.pf-faq details[open] summary>span{transform:rotate(45deg)}.pf-faq details>p{font-size:18px;max-width:80ch;padding-bottom:24px}.pf-stages{list-style:none;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px 40px;margin-block:44px!important}.pf-stages li{display:flex;gap:20px;border-top:1px solid #d8d8d8;padding-top:20px}.pf-stages li>span{font-size:14px;color:var(--pf-orange)}.pf-stages h3{font-size:24px;margin-bottom:12px}.pf-stages p{font-size:16px}.pf-stages small{display:block;font-size:14px;color:var(--pf-ink);margin-top:16px}.pf-team{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;margin-top:56px}.pf-team h3{font-size:22px;margin:20px 0 12px}.pf-team p{font-size:16px}.pf-portrait{aspect-ratio:4/3;background-image:url('/assets/about/portraits-v1.jpg');background-size:200% 200%;border-radius:12px;background-color:#f5f5f5}.pf-portrait-0{background-position:0 0}.pf-portrait-1{background-position:100% 0}.pf-portrait-2{background-position:0 100%}.pf-portrait-3{background-position:100% 100%}.pf-case-link{display:flex;justify-content:space-between;gap:40px;align-items:center;padding-top:32px;margin-top:44px;border-top:1px solid #d8d8d8}.pf-case-link p{font-size:16px;margin-top:14px}.pf-case-link>a{display:flex;align-items:center;gap:20px;min-height:44px}.pf-case-link img{width:112px;height:112px;object-fit:cover;border-radius:8px}.pf-case-link .ui-arrow{width:20px;height:20px;margin-left:16px}.performance-page .contact{margin:0;scroll-margin-top:var(--ws-section-offset,160px)}.performance-page .contact h2{font-size:clamp(36px,4.6vw,68px);line-height:1.1;letter-spacing:-.04em}.performance-page .contact-message{width:auto}.performance-page .footer-reveal{opacity:1;transform:none}.pf-callout{font-size:clamp(28px,3vw,44px);line-height:1.25;border-top:1px solid #d8d8d8;padding-top:28px;margin-top:40px;color:inherit}.pf-callout em{font-style:normal;color:var(--pf-orange)}
/* Direct: editorial search result, a preserved phrase and the quality of leads. */
.pf-query{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:18px 20px;border-radius:8px;border:1px solid #d8d8d8;background:#fff;color:var(--pf-ink);font-size:20px}.pf-query svg{width:24px;height:24px;stroke-width:1.65;color:var(--pf-orange)}.pf-direct-hero-art{padding:28px;background:#f5f5f5;border-radius:12px}.pf-search-result{border-top:1px solid #d8d8d8;margin-top:24px;padding-top:22px}.pf-search-result h3{font-size:29px;line-height:1.18;margin-bottom:14px}.pf-search-result h3 em{color:var(--pf-orange);font-style:normal}.pf-search-result p{font-size:16px}.pf-search-result .pf-result-links{display:flex;gap:20px;flex-wrap:wrap;font-size:14px;margin-top:20px}.pf-direct-target{display:grid;grid-template-columns:1.2fr 1fr;gap:48px;align-items:start}.pf-target-title{font-size:clamp(40px,4vw,64px);line-height:1.13;letter-spacing:-.04em;max-width:17ch}.pf-target-title span{display:block;color:var(--pf-orange)}.pf-target-fields{margin:0}.pf-target-fields>div{display:grid;grid-template-columns:110px 1fr;gap:24px;border-top:1px solid #d8d8d8;padding:20px 0}.pf-target-fields dt{font-size:14px;color:var(--pf-muted)}.pf-target-fields dd{font-size:20px;margin:0}.pf-intents{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.pf-intents article{padding-top:24px;border-top:1px solid #d8d8d8}.pf-intents h3{margin-bottom:20px}.pf-intent-list{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:24px}.pf-intents p{font-size:16px}.pf-direct-scroll{height:calc(100vh + 260px);position:relative;margin:48px 0 0}.pf-story-sticky{position:sticky;top:calc(var(--actual-header-h,76px) + var(--actual-subnav-h,66px) + 20px);padding:24px 0;min-height:calc(100vh - var(--actual-header-h,76px) - var(--actual-subnav-h,66px) - 40px);display:flex;flex-direction:column;justify-content:center}.pf-direct-board{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;position:relative;padding-bottom:84px}.pf-direct-stage{border:1px solid #72555f;border-radius:8px;padding:24px;min-height:258px;position:relative}.pf-direct-stage h3{font-size:25px;margin:20px 0 16px}.pf-direct-stage p{color:#c4b8bd;font-size:16px}.pf-direct-stage .pf-mini{color:#c4b8bd}.pf-direct-stage .pf-tag{background:#fff;margin-top:20px}.pf-direct-stage[data-path-node=ad]{background:#fff;color:var(--pf-ink);border-color:#fff}.pf-direct-stage[data-path-node=ad] :is(p,.pf-mini){color:var(--pf-muted)}.pf-direct-stage:after{content:'';position:absolute;bottom:-38px;width:8px;height:8px;background:var(--pf-orange);border-radius:50%;left:calc(50% - 4px)}.pf-path-rail{height:1px;background:#72555f;position:absolute;bottom:50px;left:16.666%;right:16.666%}.pf-path-token{position:absolute;bottom:calc(50px - var(--token-h,42px)/2);left:0;max-width:calc(100% / 3);font-size:14px;color:var(--pf-ink);padding:10px 14px;background:var(--pf-orange);border-radius:6px;transform:translateX(var(--token-x,0px));z-index:2;white-space:nowrap}.pf-path-detail{margin-top:18px;opacity:1;transform:translateY(calc((1 - var(--reveal,1))*8px))}.pf-scroll-caption{font-size:16px;color:#c4b8bd!important;margin-top:24px!important;max-width:72ch}.pf-copy-pair{display:grid;grid-template-columns:1fr 1fr;gap:32px}.pf-copy-pair article{padding:28px;border-left:2px solid #d8d8d8}.pf-copy-pair article:nth-child(2){border-color:var(--pf-orange)}.pf-copy-pair h3{margin:18px 0}.pf-copy-pair p{font-size:16px}.pf-landing-fragment{border-top:1px solid #d8d8d8;display:grid;grid-template-columns:1fr 1fr;gap:32px;padding-top:32px}.pf-landing-fragment h3{font-size:clamp(28px,3vw,44px);line-height:1.15}.pf-landing-fragment p{font-size:16px;margin-top:18px}.pf-landing-map{list-style:none;padding:0}.pf-landing-map li{display:flex;gap:20px;padding:18px 0;border-top:1px solid #d8d8d8}.pf-landing-map span{font-size:13px;color:var(--pf-orange)}.pf-track{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}.pf-track article{border-top:1px solid #d8d8d8;padding-top:24px}.pf-track h3{font-size:22px;margin:20px 0 14px}.pf-track p{font-size:16px}.pf-track .pf-icon{width:36px;height:36px}.pf-test{display:grid;grid-template-columns:1fr 1fr;gap:48px}.pf-test-vary{padding:32px;background:#f5f5f5;border-radius:8px}.pf-test-vary h3{font-size:35px;line-height:1.2;margin-bottom:20px}.pf-test-list p{border-top:1px solid #d8d8d8;padding:20px 0;font-size:17px}.pf-test-list strong{display:block;color:var(--pf-ink);font-weight:400;margin-bottom:8px}.pf-report{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.pf-report article{border-top:1px solid #d8d8d8;padding-top:24px}.pf-report h3{margin:18px 0}.pf-report p{font-size:16px}.pf-flow-select{display:grid;grid-template-columns:1fr 1fr;gap:32px}.pf-flow-select>div{border:1px solid #d8d8d8;border-radius:8px;padding:24px}.pf-flow-select h3{margin:18px 0}.pf-flow-select p{font-size:16px}.pf-return{display:grid;grid-template-columns:1fr auto 1fr;gap:32px;align-items:center}.pf-return>article{border-top:1px solid #d8d8d8;padding-top:24px}.pf-return h3{margin-bottom:16px}.pf-return .pf-icon{width:64px;height:64px}.pf-return p{font-size:16px}.pf-loss .pf-tabs{margin-top:32px}.pf-loss .pf-track article.is-focus{border-top:2px solid var(--pf-orange);background:#fff;color:var(--pf-ink);padding:24px;border-radius:8px}.pf-loss .pf-track article.is-focus p{color:var(--pf-muted)}.pf-loss .pf-track article>p{color:#c4b8bd}.pf-loss-result{margin-top:32px;font-size:24px!important;color:#fff!important;max-width:65ch}
@media(min-width:1700px){.pf-hero{padding-top:48px}}
@media(max-width:1000px){.pf-hero-grid{gap:32px}.pf-hero h1{font-size:50px}.pf-heading{gap:40px}.pf-team{grid-template-columns:repeat(2,minmax(0,1fr))}.pf-direct-stage{padding:18px}.pf-direct-stage h3{font-size:22px}.pf-path-token{font-size:12px}.pf-track{gap:16px}}
@media(max-width:760px){.pf-content{font-size:17px}.pf-section{padding-block:52px}.pf-label{font-size:13px;margin-bottom:28px}.pf-label>span:last-child{font-size:12px}.pf-heading{grid-template-columns:1fr;gap:22px;margin-bottom:32px}.pf-heading h2{font-size:34px;line-height:1.18}.pf-heading>p{font-size:17px}.pf-hero{padding:8px 0 40px}.pf-breadcrumbs{gap:0 8px;margin-bottom:20px;font-size:12px}.pf-breadcrumbs a{min-height:44px}.pf-hero-grid{grid-template-columns:1fr;gap:36px}.pf-hero h1{font-size:42px;line-height:1.1}.pf-hero-grid>div>p{font-size:17px;margin-top:24px}.pf-actions{gap:12px;margin-top:24px}.pf-actions .pf-primary{width:100%}.pf-nav>.ws-container{gap:24px;min-height:58px}.pf-nav .pf-primary{display:none}.pf-tiles,.pf-rows,.pf-intents{grid-template-columns:1fr;gap:28px}.pf-tiles h3{margin-top:16px}.pf-rows article{gap:18px}.pf-icon{width:40px;height:40px}.pf-split,.pf-direct-target,.pf-copy-pair,.pf-landing-fragment,.pf-test,.pf-flow-select{grid-template-columns:1fr;gap:28px}.pf-target-title{font-size:42px}.pf-target-fields>div{grid-template-columns:82px 1fr;gap:16px}.pf-target-fields dd{font-size:18px}.pf-direct-hero-art{padding:22px 18px}.pf-query{font-size:18px;padding:16px}.pf-search-result h3{font-size:27px}.pf-stages{grid-template-columns:1fr;gap:24px;margin-block:32px!important}.pf-stages h3{font-size:24px}.pf-team{gap:24px 16px}.pf-team h3{font-size:20px}.pf-team p{font-size:15px}.pf-portrait{aspect-ratio:1}.pf-faq summary{font-size:23px;min-height:68px}.pf-faq details>p{font-size:17px}.pf-case-link{flex-direction:column;align-items:flex-start;gap:24px}.pf-case-link>a{width:100%;font-size:16px;gap:16px}.pf-case-link img{width:80px;height:80px}.pf-case-link .ui-arrow{margin-left:8px}.pf-direct-scroll{height:auto;margin-top:32px}.pf-story-sticky{position:static;padding:0;min-height:0}.pf-direct-board{grid-template-columns:1fr;gap:24px;padding:0}.pf-direct-stage{min-height:0;padding:24px}.pf-direct-stage:after,.pf-path-rail,.pf-path-token{display:none}.pf-path-detail{clip-path:none;opacity:1;transform:none}.pf-direct-stage h3{font-size:27px}.pf-scroll-caption{font-size:16px}.pf-track{grid-template-columns:1fr 1fr;gap:24px}.pf-track h3{font-size:21px}.pf-test-vary{padding:24px}.pf-test-vary h3{font-size:29px}.pf-report{grid-template-columns:1fr;gap:24px}.pf-return{grid-template-columns:1fr;gap:24px}.pf-return>.pf-icon{width:44px;height:44px}.pf-return h3{font-size:26px}.pf-loss-result{font-size:22px!important}.pf-callout{font-size:28px;margin-top:28px}.performance-page .contact h2{font-size:36px}}
@media(max-width:360px){.pf-hero h1{font-size:37px}.pf-heading h2{font-size:30px}.pf-team,.pf-track{grid-template-columns:1fr}.pf-portrait{aspect-ratio:4/3}.pf-label>span:last-child{display:none}.pf-primary{padding-inline:18px}}
@media(max-height:720px){.pf-direct-scroll{height:auto}.pf-story-sticky{position:static;min-height:0}.pf-path-token{display:none}.pf-path-detail{clip-path:none;opacity:1;transform:none}}
@media(prefers-reduced-motion:reduce){.pf-direct-scroll{height:auto}.pf-story-sticky{position:static;min-height:0}.pf-path-token{display:none}.pf-path-detail{clip-path:none;opacity:1;transform:none}.pf-content *{scroll-behavior:auto!important;transition:none!important;animation:none!important}}
/* VK: creative studio, poster scale, audience contexts, and a controlled experiment. */
.pf-vk-poster{background:var(--pf-wine);color:#fff;padding:28px;border-radius:12px;position:relative;min-height:470px;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden}.pf-vk-poster>.pf-mini{color:#c4b8bd}.pf-vk-poster img{position:absolute;width:67%;right:-2%;top:15%;border-radius:12px;mix-blend-mode:screen}.pf-vk-poster h3{font-size:clamp(34px,4vw,62px);line-height:1.04;position:relative;letter-spacing:-.04em;max-width:10ch;margin-block:60px 40px}.pf-vk-poster h3>span{color:var(--pf-orange)}.pf-poster-end{display:flex;align-items:center;justify-content:space-between;border-top:1px solid #72555f;padding-top:18px;font-size:15px;position:relative}.pf-poster-end svg{width:22px;height:22px;fill:var(--pf-orange)}.pf-vk-context{display:grid;grid-template-columns:1fr 1.35fr;gap:64px;align-items:center}.pf-vk-context .pf-rows{grid-template-columns:1fr}.pf-vk-context .pf-rows article{gap:24px}.pf-context-statement{font-size:clamp(36px,4vw,64px);line-height:1.1;letter-spacing:-.04em}.pf-context-statement em{font-style:normal;color:var(--pf-orange)}.pf-creative-triad{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.pf-creative-card{border-top:1px solid #d8d8d8;padding-top:24px}.pf-creative-card>h3{font-size:23px;margin:20px 0 14px}.pf-creative-card>p{font-size:16px}.pf-creative-frame{border-radius:8px;background:#f5f5f5;min-height:300px;display:flex;flex-direction:column;padding:24px;justify-content:space-between}.pf-creative-frame img{width:100%;height:175px;object-fit:contain}.pf-creative-frame h4{font-size:29px;line-height:1.12}.pf-creative-type{background:var(--pf-wine);color:#fff}.pf-creative-type h4{font-size:44px;letter-spacing:-.04em}.pf-creative-type h4 em{font-style:normal;color:var(--pf-orange)}.pf-creative-type .pf-mini{color:#c4b8bd}.pf-creative-scenario{background:var(--pf-ink);color:#fff}.pf-creative-scenario h4{font-size:29px}.pf-creative-scenario .pf-mini{color:#a3a3a3}.pf-action-button{display:inline-flex;align-items:center;gap:12px;min-height:48px;font:inherit;font-size:15px;padding:12px 16px;border:0;border-radius:6px;background:var(--pf-orange);color:var(--pf-ink);cursor:pointer;width:fit-content;margin-top:18px}.pf-action-button svg{width:20px;height:20px}.pf-vk-motion{height:calc(100vh + 340px);position:relative}.pf-vk-motion-sticky{position:sticky;top:calc(var(--actual-header-h,76px) + var(--actual-subnav-h,66px) + 20px);padding-block:32px;min-height:calc(100vh - var(--actual-header-h,76px) - var(--actual-subnav-h,66px) - 40px);display:flex;flex-direction:column;justify-content:center}.pf-vk-axis{font-size:clamp(28px,3vw,44px);line-height:1.18;letter-spacing:-.03em;color:var(--pf-ink);margin-bottom:32px}.pf-vk-axis span{color:var(--pf-orange)}.pf-vk-motion .pf-creative-frame{min-height:280px}.pf-vk-motion [data-creative-object]{transform:translateY(calc((1 - var(--creative-phase,1))*24px)) scale(calc(.92 + .08*var(--creative-phase,1)));transform-origin:center}.pf-vk-motion .pf-creative-frame{border-bottom:3px solid #d8d8d8}.pf-vk-motion .pf-creative-card[data-current=true] .pf-creative-frame{border-bottom-color:var(--pf-orange)}.pf-vk-motion-note{font-size:16px!important;margin-top:24px!important}.pf-context-card{background:#f5f5f5;border-radius:8px;padding:32px}.pf-context-card dl{margin:0}.pf-context-card dl>div{display:grid;grid-template-columns:120px 1fr;gap:24px;padding:20px 0;border-top:1px solid #d8d8d8}.pf-context-card dt{font-size:14px;color:var(--pf-muted)}.pf-context-card dd{margin:0;font-size:22px;line-height:1.3}.pf-test-table{width:100%;border-collapse:collapse;table-layout:fixed}.pf-test-table th{text-align:left;font-size:14px;font-weight:400;color:var(--pf-muted);padding:16px;border-bottom:1px solid #d8d8d8}.pf-test-table td{font-size:17px;vertical-align:top;padding:24px 16px;border-bottom:1px solid #d8d8d8}.pf-test-table td:first-child{padding-left:0}.pf-test-table td small{display:block;color:var(--pf-muted);font-size:14px;margin-top:10px}.pf-inquiry{max-width:760px;display:grid;grid-template-columns:1fr 1fr;gap:28px;border:1px solid #d8d8d8;border-radius:8px;padding:32px}.pf-inquiry h3{grid-column:1/-1;font-size:32px}.pf-inquiry p{font-size:16px}.pf-inquiry .pf-mini{margin-bottom:8px}.pf-inquiry .pf-tag{grid-column:1/-1;width:fit-content}.pf-versions{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.pf-versions article{border-top:1px solid #d8d8d8;padding-top:24px}.pf-versions h3{margin-block:18px 14px}.pf-versions p{font-size:16px}.pf-version-accent{font-size:clamp(28px,3vw,46px);line-height:1.15;margin-bottom:24px;letter-spacing:-.04em}.pf-version-accent em{color:var(--pf-orange);font-style:normal}
@media(max-width:1000px){.pf-creative-frame{padding:20px}.pf-creative-type h4{font-size:36px}.pf-vk-context{gap:40px}}
@media(max-width:760px){.pf-vk-poster{min-height:390px;padding:24px}.pf-vk-poster h3{font-size:48px;margin-block:46px 30px}.pf-vk-context{grid-template-columns:1fr;gap:32px}.pf-context-statement{font-size:40px}.pf-context-card{padding:24px}.pf-context-card dl>div{grid-template-columns:80px 1fr;gap:16px}.pf-context-card dd{font-size:20px}.pf-creative-triad{grid-template-columns:1fr;gap:32px}.pf-creative-frame{min-height:310px}.pf-creative-frame img{height:190px}.pf-creative-type h4{font-size:48px}.pf-vk-motion{height:auto}.pf-vk-motion-sticky{position:static;padding:0;min-height:0}.pf-vk-motion [data-creative-object]{transform:none}.pf-vk-axis{font-size:30px}.pf-test-table,.pf-test-table tbody,.pf-test-table tr,.pf-test-table td{display:block;width:100%}.pf-test-table thead{display:none}.pf-test-table tr{padding:20px 0;border-top:1px solid #d8d8d8}.pf-test-table td{border:0;padding:8px 0;font-size:17px}.pf-test-table td:before{content:attr(data-label);display:block;font-size:12px;color:var(--pf-muted);margin-bottom:6px}.pf-inquiry{grid-template-columns:1fr;padding:24px;gap:24px}.pf-inquiry h3{font-size:29px}.pf-versions{grid-template-columns:1fr;gap:28px}.pf-version-accent{font-size:36px}}
@media(max-height:720px),(prefers-reduced-motion:reduce){.pf-vk-motion{height:auto}.pf-vk-motion-sticky{position:static;min-height:0}.pf-vk-motion [data-creative-object]{transform:none}}
/* Poster artwork and copy own separate areas at every width. */
.pf-vk-poster{gap:20px}.pf-vk-poster img{position:static;width:100%;height:190px;object-fit:contain;mix-blend-mode:screen}.pf-vk-poster h3{font-size:44px;max-width:none;margin:0}.pf-vk-poster h3>span{display:block}.pf-vk-poster .pf-poster-end{margin-top:4px}
@media(max-width:760px){.pf-vk-poster{gap:20px}.pf-vk-poster img{height:180px}.pf-vk-poster h3{font-size:36px}}
.pf-creative-frame{gap:20px;box-shadow:none}.pf-vk-motion .pf-creative-frame{min-height:360px}.pf-vk-motion h4[data-creative-object]{transform:scale(calc(.96 + .04*var(--creative-phase,1)));transform-origin:left top}.pf-creative-scenario [data-creative-object]{margin-bottom:12px}.pf-creative-type h4{font-size:40px}
@media(max-width:760px){.pf-vk-motion .pf-creative-frame{min-height:340px}.pf-creative-type h4{font-size:clamp(32px,10vw,44px)}.pf-vk-motion h4[data-creative-object]{transform:none}}
/* Display/programmatic: one master image, its layers and different media formats. */
.pf-media-hero{position:relative;min-height:450px;display:flex;flex-direction:column;justify-content:center;background:var(--pf-ink);border-radius:12px;padding:28px;color:#fff}.pf-media-hero>.pf-mini{color:#a3a3a3}.pf-media-hero img{width:100%;height:310px;object-fit:contain}.pf-media-hero figcaption{border-top:1px solid #555;padding-top:18px;font-size:20px;line-height:1.3}.pf-media-scale{display:flex;gap:32px;align-items:flex-end;padding-top:36px;border-top:1px solid #d8d8d8}.pf-media-scale article{flex:1}.pf-media-scale span{font-size:13px;color:var(--pf-muted);display:block;margin-bottom:24px}.pf-media-scale h3{font-size:clamp(32px,4vw,58px);line-height:1.1;margin-bottom:18px}.pf-media-scale p{font-size:16px}.pf-media-scale article:nth-child(2) h3{color:var(--pf-orange)}.pf-media-environments{display:grid;grid-template-columns:2fr 1fr;gap:32px}.pf-media-environments>.pf-panel{padding:32px}.pf-media-environments .pf-rows{grid-template-columns:1fr}.pf-media-environments .pf-rows h3{font-size:24px}.pf-master-sheet{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}.pf-master-sheet img{width:100%;max-height:380px;object-fit:contain}.pf-master-sheet h3{font-size:48px;margin-bottom:24px;line-height:1.1}.pf-master-sheet p{font-size:17px;margin-bottom:24px}.pf-master-lines{border-top:1px solid #d8d8d8;padding-top:20px;display:flex;gap:16px;flex-wrap:wrap}.pf-media-scroll{height:calc(100vh + 380px)}.pf-media-sticky{position:sticky;top:calc(var(--actual-header-h,76px) + var(--actual-subnav-h,66px) + 20px);min-height:calc(100vh - var(--actual-header-h,76px) - var(--actual-subnav-h,66px) - 40px);display:grid;grid-template-columns:1.1fr 1fr;gap:64px;align-items:center;padding:28px 0}.pf-media-object svg{display:block;width:100%;max-height:500px;overflow:visible}.pf-media-object{min-width:0}.pf-media-sticky article{border-top:1px solid #72555f;padding:24px 0}.pf-media-sticky article>span{font-size:13px;color:#c4b8bd}.pf-media-sticky article h3{font-size:30px;margin:12px 0}.pf-media-sticky article p{font-size:16px;color:#c4b8bd}.pf-media-sticky article[data-current=true] h3{color:var(--pf-orange)}.pf-media-formats{display:grid;grid-template-columns:1.5fr 1fr 1fr;gap:24px;align-items:end}.pf-media-banner{background:var(--pf-ink);color:#fff;border-radius:8px;position:relative;padding:24px;display:flex;gap:16px;align-items:center;min-height:160px;min-width:0}.pf-media-banner h3{font-size:27px;line-height:1.13;min-width:0}.pf-media-banner h3 span{color:var(--pf-orange)}.pf-media-banner img{width:35%;height:120px;object-fit:contain}.pf-media-banner.vertical{flex-direction:column;align-items:flex-start;min-height:270px}.pf-media-banner.vertical img{width:100%;height:140px}.pf-media-banner.square{min-height:220px;flex-direction:column;align-items:flex-start}.pf-media-banner.square img{height:100px;width:100%;object-position:right}.pf-media-format-label{font-size:14px;margin-top:16px;color:var(--pf-muted)}.pf-frequency{display:grid;grid-template-columns:1fr 1.4fr;gap:64px;align-items:center}.pf-frequency .pf-icon{width:80px;height:80px;margin-bottom:24px}.pf-frequency h3{font-size:40px}.pf-frequency ol{padding:0;list-style:none}.pf-frequency li{padding:24px 0;border-top:1px solid #d8d8d8;display:flex;gap:24px;font-size:25px;line-height:1.3}.pf-frequency li span{font-size:14px;color:var(--pf-orange)}.pf-media-continuation{display:grid;grid-template-columns:1fr 1.4fr;gap:48px;align-items:center}.pf-media-continuation img{width:100%;max-height:310px;object-fit:contain}.pf-media-continuation .pf-panel{padding:32px}.pf-media-continuation h3{font-size:36px;line-height:1.15}.pf-media-continuation p{margin-block:20px}.pf-checks{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}.pf-checks article{display:flex;gap:20px;align-items:flex-start;border-top:1px solid #d8d8d8;padding-top:24px}.pf-checks .pf-icon{width:36px;height:36px}.pf-checks h3{font-size:24px;margin-bottom:12px}.pf-checks p{font-size:16px}.pf-decision-log{display:grid;grid-template-columns:1fr 1fr;gap:48px}.pf-decision-log h3{font-size:35px;line-height:1.15;margin-bottom:24px}.pf-decision-log p{font-size:17px}.pf-decision-log dl>div{padding:20px 0;border-top:1px solid #d8d8d8}.pf-decision-log dt{font-size:13px;color:var(--pf-muted);margin-bottom:12px}.pf-decision-log dd{margin:0;font-size:20px}
@media(max-width:1000px){.pf-media-sticky{gap:40px}.pf-media-banner h3{font-size:23px}.pf-media-banner{padding:20px}.pf-master-sheet h3{font-size:40px}}
@media(max-width:760px){.pf-media-hero{min-height:370px;padding:24px}.pf-media-hero img{height:245px}.pf-media-scale{flex-direction:column;align-items:stretch;gap:32px}.pf-media-scale article{border-bottom:1px solid #d8d8d8;padding-bottom:24px}.pf-media-scale h3{font-size:38px}.pf-media-scale span{margin-bottom:16px}.pf-media-environments,.pf-master-sheet,.pf-frequency,.pf-media-continuation,.pf-decision-log{grid-template-columns:1fr;gap:32px}.pf-master-sheet img{max-height:280px}.pf-master-sheet h3{font-size:36px}.pf-media-scroll{height:auto}.pf-media-sticky{position:static;min-height:0;grid-template-columns:1fr;gap:28px;padding:0}.pf-media-object svg{max-height:340px}.pf-media-sticky article h3{font-size:27px}.pf-media-formats{grid-template-columns:1fr;gap:28px}.pf-media-banner h3{font-size:27px}.pf-media-banner{padding:24px}.pf-media-banner.vertical{min-height:320px}.pf-media-banner.vertical img{height:180px}.pf-media-banner.square{min-height:270px}.pf-media-banner.square img{height:150px}.pf-frequency .pf-icon{width:56px;height:56px}.pf-frequency h3{font-size:34px}.pf-frequency li{font-size:24px}.pf-media-continuation .pf-panel{padding:24px}.pf-media-continuation h3{font-size:30px}.pf-checks{grid-template-columns:1fr}.pf-decision-log h3{font-size:30px}}
@media(max-height:720px),(prefers-reduced-motion:reduce){.pf-media-scroll{height:auto}.pf-media-sticky{position:static;min-height:0}}
/* Influencers: two voices, editorial material and a storyboard, without fictional creators. */
.pf-voice-hero{border-top:1px solid #d8d8d8;border-bottom:1px solid #d8d8d8;padding:32px 0;min-height:430px;display:flex;flex-direction:column;justify-content:center;gap:30px}.pf-voice-lines{font-size:clamp(34px,3.8vw,60px);line-height:1.12;letter-spacing:-.04em}.pf-voice-lines>span{display:block}.pf-voice-lines>span:nth-child(2){text-align:right;color:var(--pf-muted)}.pf-voice-lines>span:nth-child(3){color:var(--pf-orange);margin-top:20px}.pf-voice-art{height:110px;width:100%;overflow:visible}.pf-voice-hero figcaption{font-size:16px;line-height:1.5;color:var(--pf-muted);max-width:44ch}.pf-author-criteria{display:grid;grid-template-columns:1fr 1.1fr;gap:64px;align-items:start}.pf-author-criteria .pf-rows{grid-template-columns:1fr}.pf-author-quote{font-size:clamp(34px,3.5vw,54px);line-height:1.18;letter-spacing:-.04em}.pf-author-quote em{font-style:normal;color:var(--pf-orange)}.pf-candidate{display:grid;grid-template-columns:1fr 1fr;gap:48px;border-top:1px solid #d8d8d8;padding-top:32px}.pf-candidate dl>div{display:grid;grid-template-columns:120px 1fr;gap:24px;padding:20px 0;border-bottom:1px solid #d8d8d8}.pf-candidate dt{font-size:14px;color:var(--pf-muted)}.pf-candidate dd{margin:0;font-size:20px;line-height:1.3}.pf-candidate h3{font-size:34px;line-height:1.2;margin-bottom:24px}.pf-candidate p{font-size:17px}.pf-collab-motion{height:calc(100vh + 360px)}.pf-collab-sticky{position:sticky;top:calc(var(--actual-header-h,76px) + var(--actual-subnav-h,66px) + 20px);min-height:calc(100vh - var(--actual-header-h,76px) - var(--actual-subnav-h,66px) - 40px);display:flex;flex-direction:column;justify-content:center;padding-block:24px}.pf-collab-sheets{display:grid;grid-template-columns:1fr 1fr;gap:64px;margin-bottom:40px}.pf-collab-sheet{padding:28px;border:1px solid #72555f;border-radius:8px;min-height:180px}.pf-collab-sheet:first-child{background:#fff;color:var(--pf-ink);transform:translateX(calc(24px*var(--join,0)))}.pf-collab-sheet:nth-child(2){transform:translateX(calc(-24px*var(--join,0)))}.pf-collab-sheet h3{font-size:30px;line-height:1.2;margin:16px 0}.pf-collab-sheet p{font-size:16px;color:#c4b8bd}.pf-collab-sheet .pf-mini{color:#c4b8bd}.pf-collab-sheet:first-child :is(p,.pf-mini){color:var(--pf-muted)}.pf-collab-common{font-size:27px;line-height:1.25;color:#fff;padding-top:24px;margin-bottom:28px;border-top:1px solid #72555f;position:relative}.pf-collab-common:before{content:'';position:absolute;top:-1px;left:0;height:2px;background:var(--pf-orange);width:calc(var(--join,0)*100%)}.pf-storyboard{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.pf-storyboard article{border-top:1px solid #d8d8d8;padding-top:24px}.pf-storyboard h3{font-size:26px;line-height:1.25;margin:18px 0 16px}.pf-storyboard p{font-size:16px}.pf-storyboard-art{min-height:132px;background:#f5f5f5;border-radius:8px;display:flex;align-items:center;justify-content:center;margin-bottom:20px;position:relative}.pf-storyboard-art>.pf-icon{width:64px;height:64px}.pf-storyboard article .pf-mini{color:var(--pf-muted)}.pf-collab-motion .pf-storyboard h3{font-size:24px}.pf-collab-motion .pf-storyboard p{color:#c4b8bd}.pf-collab-motion .pf-storyboard .pf-mini{color:#c4b8bd}.pf-collab-motion .pf-storyboard article{border-top:2px solid #72555f}.pf-collab-motion .pf-storyboard article[data-current=true]{border-top-color:var(--pf-orange)}.pf-brief-sheet{display:grid;grid-template-columns:1.2fr 1fr;gap:64px;border:1px solid #d8d8d8;border-radius:8px;padding:36px}.pf-brief-sheet h3{font-size:32px;margin-bottom:24px}.pf-brief-sheet p{font-size:17px}.pf-brief-rule{padding-top:20px;margin-top:24px;border-top:1px solid #d8d8d8}.pf-brief-rule strong{display:block;font-size:14px;font-weight:400;margin-bottom:10px;color:var(--pf-muted)}.pf-author-space{padding:24px;background:#f5f5f5;border-radius:8px}.pf-author-space h3{font-size:28px}.pf-edit-note{margin-top:24px;border-left:2px solid var(--pf-orange);padding:0 0 0 16px;font-size:14px;color:var(--pf-ink)}.pf-creator-route{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}.pf-creator-route .pf-panel{padding:32px}.pf-creator-route h3{font-size:36px;line-height:1.18;margin-bottom:20px}.pf-creator-route p{font-size:17px}.pf-release-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.pf-release-list article{border-top:1px solid #d8d8d8;padding-top:24px}.pf-release-list h3{font-size:26px;margin:20px 0 14px}.pf-release-list p{font-size:16px}.pf-release-checks{display:flex;gap:24px;flex-wrap:wrap;margin-top:32px;padding-top:24px;border-top:1px solid #d8d8d8}.pf-release-checks>div{display:flex;gap:12px;align-items:center;font-size:15px}.pf-release-checks .pf-icon{width:28px;height:28px}
@media(max-width:1000px){.pf-collab-sheets{gap:40px}.pf-collab-sheet{padding:24px}.pf-brief-sheet{gap:40px;padding:28px}.pf-storyboard{gap:20px}.pf-collab-sheet:first-child{transform:translateX(calc(12px*var(--join,0)))}.pf-collab-sheet:nth-child(2){transform:translateX(calc(-12px*var(--join,0)))}}
@media(max-width:760px){.pf-voice-hero{min-height:340px;padding:28px 0;gap:24px}.pf-voice-lines{font-size:38px}.pf-voice-art{height:80px}.pf-author-criteria,.pf-candidate,.pf-brief-sheet,.pf-creator-route{grid-template-columns:1fr;gap:32px}.pf-author-quote{font-size:36px}.pf-candidate dl>div{grid-template-columns:94px 1fr;gap:16px}.pf-candidate dd{font-size:18px}.pf-candidate h3{font-size:30px}.pf-collab-motion{height:auto}.pf-collab-sticky{position:static;min-height:0;padding:0}.pf-collab-sheets{grid-template-columns:1fr;gap:24px;margin-bottom:28px}.pf-collab-sheet:first-child,.pf-collab-sheet:nth-child(2){transform:none}.pf-collab-sheet h3{font-size:27px}.pf-collab-common{font-size:26px}.pf-storyboard{grid-template-columns:1fr;gap:28px}.pf-collab-motion .pf-storyboard h3{font-size:27px}.pf-storyboard-art{min-height:150px}.pf-brief-sheet{padding:24px}.pf-brief-sheet h3{font-size:28px}.pf-author-space{padding:20px}.pf-creator-route .pf-panel{padding:24px}.pf-creator-route h3{font-size:30px}.pf-release-list{grid-template-columns:1fr;gap:28px}.pf-release-checks{flex-direction:column;gap:20px}}
@media(max-height:720px),(prefers-reduced-motion:reduce){.pf-collab-motion{height:auto}.pf-collab-sticky{position:static;min-height:0}.pf-collab-sheet:first-child,.pf-collab-sheet:nth-child(2){transform:none}}

/* Direct: preserve the actual argument across the three surfaces. */
.pf-meaning{background:linear-gradient(var(--pf-orange),var(--pf-orange)) left bottom/ calc(var(--reveal,1)*100%) 2px no-repeat;padding-bottom:3px}.pf-tabs button[aria-pressed=true]{background:var(--pf-ink);color:#fff;border-color:var(--pf-orange)}.pf-lead-quality{list-style:none;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-block:32px!important}.pf-lead-quality li{position:relative;border-top:1px solid #d8d8d8;padding:24px 0}.pf-lead-quality li>span{color:var(--pf-muted);font-size:13px}.pf-lead-quality h3{margin:18px 0 14px}.pf-lead-quality p{font-size:16px}.pf-lead-quality li:not(:last-child):after{content:'→';position:absolute;right:-20px;top:22px;color:var(--pf-orange);font-size:22px}
@media(max-width:760px){.pf-lead-quality{grid-template-columns:1fr;gap:12px}.pf-lead-quality li:not(:last-child):after{content:none}.pf-path-detail{--reveal:1!important}}
.pf-direct-scroll .pf-story-sticky{min-height:0;justify-content:flex-start}.pf-direct-scroll{height:calc(100vh + 160px)}
.pf-case-link>div{min-width:0;flex:1}.pf-case-link>a{flex-shrink:0}.pf-case-link>a>span{min-width:0}
@media(max-width:1000px){.pf-case-link{flex-direction:column;align-items:flex-start;gap:24px}.pf-case-link>a{max-width:100%}}

/* VK: continuous creative development and an editorial revision desk. */
.pf-vk-motion .pf-creative-frame{position:relative;border-bottom-color:#d8d8d8}.pf-vk-motion .pf-creative-card[data-current=true] .pf-creative-frame{border-bottom-color:#d8d8d8}.pf-vk-motion .pf-creative-frame:after{content:'';position:absolute;bottom:-3px;left:0;height:3px;width:calc(var(--creative-phase,1)*100%);background:var(--pf-orange);border-radius:0 0 8px 8px}.pf-vk-iteration{display:grid;grid-template-columns:1.1fr 1fr;gap:48px;align-items:start}.pf-vk-drafts{display:grid;grid-template-columns:1fr 1fr;gap:20px}.pf-vk-draft{aspect-ratio:3/4;background:var(--pf-wine);color:#fff;padding:24px;display:flex;flex-direction:column;justify-content:space-between;border-radius:8px}.pf-vk-draft>span{font-size:clamp(28px,3vw,44px);line-height:1.1;letter-spacing:-.035em}.pf-vk-draft small{font-size:14px;margin-top:28px;color:#c4b8bd}.pf-vk-draft-next{background:var(--pf-ink)}.pf-vk-draft-next>span{color:var(--pf-orange)}.pf-vk-iteration dl>div{border-top:1px solid #d8d8d8;padding:18px 0}.pf-vk-iteration dt{font-size:13px;color:var(--pf-muted);margin-bottom:12px}.pf-vk-iteration dd{margin:0;font-size:20px;line-height:1.4}
@media(max-width:1000px){.pf-vk-iteration{grid-template-columns:1fr;gap:32px}.pf-vk-draft{min-height:240px;aspect-ratio:auto}.pf-vk-draft>span{font-size:32px}}
@media(max-width:760px){.pf-vk-drafts{gap:12px}.pf-vk-draft{padding:18px;min-height:270px}.pf-vk-draft>span{font-size:28px}.pf-vk-draft small{font-size:12px}.pf-vk-iteration dd{font-size:18px}}
@media(max-width:360px){.pf-vk-draft{padding:14px}.pf-vk-draft>span{font-size:26px}}
.pf-vk-motion .pf-vk-motion-sticky{min-height:0;justify-content:flex-start}.pf-vk-motion{height:calc(100vh + 160px)}
@media(max-width:760px),(max-height:720px),(prefers-reduced-motion:reduce){.pf-vk-motion{height:auto}}
@media(max-width:760px),(max-height:720px),(prefers-reduced-motion:reduce){.pf-direct-scroll{height:auto}}

/* Media: requirements and placement are one visible system, reach is separate from frequency. */
.pf-media-placement{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}.pf-placement-rules h3{font-size:42px;line-height:1.15;margin-bottom:32px}.pf-placement-rules ul{list-style:none;padding:0;margin:0}.pf-placement-rules li{display:flex;gap:18px;border-top:1px solid #d8d8d8;padding:20px 0}.pf-placement-rules .pf-icon{width:32px;height:32px}.pf-placement-rules strong,.pf-placement-rules li span{display:block;font-weight:400}.pf-placement-rules strong{font-size:22px;margin-bottom:8px}.pf-placement-rules li span{font-size:16px;color:var(--pf-muted)}.pf-placement-window{border:1px solid #d8d8d8;border-radius:12px;padding:24px;background:#f5f5f5}.pf-placement-editorial{display:grid;gap:8px;margin-block:20px}.pf-placement-editorial>span{font-size:18px;margin-bottom:8px}.pf-placement-editorial i{height:5px;background:#d8d8d8;border-radius:2px;max-width:90%}.pf-placement-editorial i:nth-last-child(1){max-width:65%}.pf-placement-ad{background:var(--pf-wine);color:#fff;min-height:170px;padding:24px;border-radius:8px;display:flex;gap:24px;flex-direction:column;justify-content:space-between}.pf-placement-ad>span{font-size:32px;line-height:1.15}.pf-placement-ad small{font-size:14px;color:#c4b8bd}.pf-placement-preview figcaption{font-size:14px;color:var(--pf-muted);margin-top:20px}.pf-media-control-pair{grid-template-columns:repeat(2,minmax(0,1fr));gap:64px}.pf-media-control-pair .pf-mini{margin-top:20px}.pf-media-control-pair .pf-contact-marks{gap:24px}.pf-media-sticky [data-media-copy]{position:relative}.pf-media-sticky [data-media-copy]:before{content:'';position:absolute;top:0;left:0;height:2px;background:var(--pf-orange);width:calc(var(--media-phase,0)*100%)}.pf-media-sticky article[data-current=true] h3{color:#fff}.pf-media-sticky{min-height:0}.pf-media-scroll{height:calc(100vh + 160px)}
@media(max-width:1000px){.pf-media-placement{gap:32px}.pf-placement-rules h3{font-size:36px}}
@media(max-width:760px){.pf-media-placement,.pf-media-control-pair{grid-template-columns:1fr;gap:32px}.pf-placement-rules h3{font-size:32px}.pf-placement-window{padding:20px}.pf-placement-ad>span{font-size:30px}}
@media(max-width:760px),(max-height:720px),(prefers-reduced-motion:reduce){.pf-media-scroll{height:auto}}

/* Influencers: two editorial inputs visibly join; the storyboard shows an actual abstract material. */
.pf-collab-sheets{margin-bottom:0}.pf-collab-connector{display:block;width:100%;height:72px;overflow:visible}.pf-collab-connector [data-collab-base]{stroke:#72555f;stroke-width:1.5}.pf-collab-connector [data-collab-line]{stroke:var(--pf-orange);stroke-width:1.5;stroke-dasharray:1;stroke-dashoffset:1}.pf-collab-motion .pf-storyboard article{position:relative}.pf-collab-motion .pf-storyboard article[data-current=true]{border-top-color:#72555f}.pf-collab-motion .pf-storyboard article:before{content:'';position:absolute;top:-2px;left:0;height:2px;width:calc(var(--collab-phase,0)*100%);background:var(--pf-orange)}.pf-collab-sticky{min-height:0;justify-content:flex-start}.pf-collab-motion{height:calc(100vh + 160px)}.pf-editorial-storyboard .pf-storyboard-art{padding:24px;min-height:270px;display:flex;flex-direction:column;align-items:stretch;justify-content:space-between;gap:24px}.pf-storyboard-art .pf-mini{font-size:12px}.pf-storyboard-bubble{font-size:27px;line-height:1.15;border:1px solid #d8d8d8;background:#fff;padding:20px;border-radius:12px 12px 12px 0;align-self:flex-start;margin-bottom:30px}.pf-editorial-storyboard .pf-storyboard-argument{background:var(--pf-wine);color:#fff}.pf-storyboard-argument .pf-mini{color:#c4b8bd!important}.pf-storyboard-argument>div{font-size:30px;line-height:1.15;margin-bottom:24px;letter-spacing:-.03em}.pf-storyboard-argument em{font-style:normal;color:var(--pf-orange)}.pf-editorial-storyboard .pf-storyboard-next{background:var(--pf-ink);color:#fff}.pf-storyboard-next .pf-mini{color:#a3a3a3!important}.pf-storyboard-next>div{font-size:30px;line-height:1.15}.pf-storyboard-next .pf-link{font-size:14px;border-top:1px solid #555;padding-top:12px;gap:12px}
@media(max-width:1000px){.pf-editorial-storyboard .pf-storyboard-art{padding:20px}.pf-storyboard-bubble{padding:16px;font-size:23px}.pf-storyboard-argument>div,.pf-storyboard-next>div{font-size:26px}}
@media(max-width:760px){.pf-collab-sheets{margin-bottom:28px}.pf-collab-connector{display:none}.pf-editorial-storyboard .pf-storyboard-art{min-height:250px;padding:24px}.pf-storyboard-bubble{font-size:27px}.pf-storyboard-argument>div,.pf-storyboard-next>div{font-size:30px}}
@media(max-width:760px),(max-height:720px),(prefers-reduced-motion:reduce){.pf-collab-motion{height:auto}}

/* A disclosure explains the actual next step and reserves both states' geometry. */
.pf-action-views{display:grid;align-items:center;min-width:0}.pf-action-view{grid-area:1/1;min-width:0}.pf-action-view[aria-hidden="true"]{visibility:hidden;pointer-events:none}.pf-action-details ul{list-style:none;margin:12px 0 4px;padding:0;display:grid;gap:0}.pf-action-details li{font-size:15px;line-height:1.4;border-top:1px solid #555;padding:6px 0}.pf-action-details .pf-link{font-size:14px;min-height:44px;color:var(--pf-orange)}.pf-action-details .ui-arrow{width:20px;flex-shrink:0}.pf-creative-scenario{gap:12px}.pf-vk-motion .pf-creative-frame{min-height:390px;padding:20px}.pf-vk-motion .pf-vk-motion-sticky{padding-block:24px}.pf-creative-scenario>.pf-mini{margin-bottom:0}.pf-vk-motion .pf-creative-scenario [data-creative-object]{transform:none;margin-bottom:0}.pf-creative-scenario [data-vk-action-note]{min-height:40px;margin-bottom:0}
@media(max-width:760px){.pf-vk-motion .pf-creative-frame{min-height:340px}.pf-vk-motion .pf-creative-scenario{min-height:390px}}

/* Procurement explains the two methods; mobile tracks cannot inherit a word's min-content width. */
.pf-buying-methods{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:64px;margin-top:40px}.pf-buying-methods article{border-top:1px solid #d8d8d8;padding-top:24px;min-width:0}.pf-buying-methods h3{margin-bottom:20px}.pf-buying-methods p{font-size:16px;max-width:52ch}.pf-buying-route{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin-top:24px;font-size:15px}.pf-buying-route>span[aria-hidden]{color:var(--pf-orange)}
@media(max-width:760px){.pf-heading{grid-template-columns:minmax(0,1fr)}.pf-heading>*{min-width:0}.pf-heading h2{overflow-wrap:break-word;hyphens:auto}.pf-buying-methods{grid-template-columns:minmax(0,1fr);gap:28px}.pf-buying-route{gap:10px;font-size:14px}}